Modì is unique and matchless!
So crunchy, so juicy, so Modi. This young, contemporary and informal peice of fruit is the first red apple with a hint of yellow and a modern taste that enacts the perfect balance between sweetness and acidity, crunchiness and juiciness.
Produce of Australia – Aussie Apples endorsed
Whilst its heritage is from the hills of Italy, Freshmax works with a hand-picked grower group here in Australia to deliver Italian style grown from Australian soil.
An apple that’s outside the box
Giving life to a new apple with a modern taste and different to traditional red apples might have seemed like a difficult goal to achieve. But these challenges are always exciting, above all when they are taken up by courageous and innovative men.
The long and exciting work carried out by researchers at the Ferrara-based nurseries consortium CIV (Consorzio Italiano Vivaisti), the creator and owner of the brand, created Modì®, a beautiful red apple with a hint of yellow, a natural fruit that’s a cross between Liberty and Gala varieties.
A name inspired by art
This unusual name comes from the world of art, more exactly from Amedeo Modigliani, an artist born in Livorno and affectionately known as Modì to his friends; he was famous for his portraits of women painted using intense red earth colours, just like Modì® red.
|Get inspired – try some of these
|Visit the Modi site||Like us on